Website Design

Cousins UK came to Third Dimension asking that we take their outdated website and convert it into a modern design built for all devices.

Discussions of the personas with the client and analysis of their existing traffic supported the design phase of the project. B2B users are well educated in their services, we understood that they knew they needed the product but were perhaps unsure of what version of the product they required.

Our solution needed to make sure the site was easy to navigate and allow users to see all products available.

Catalogue

Cousins approached us to help find a solution to make their in-house catalogue production more automated and presented in a better way.

First, our creative team reviewed the existing brochures to provide the client with a recommendation on how to best portray the product range. This included reorganising how key information would be presented. From there, we designed several visual concepts, working closely with the client to establish a new look and feel for the catalogue that fit their brand style.

The circular watchface in the company logo contributed to the final layout of the cover contributing to the clean, contemporary style. The palette, based on the department primary colours, was used to differentiate each product range and make it easy to quickly find relevant information.

The catalogue production was also streamlined to use custom templates set up to import product information and pricing from the in-house Microsoft stock management system. This allows Cousins to create a new catalogue at the click of a button, ensuring consistency with the brand and website data. This has saved Cousins a huge amount of time and money.